Why ‘The Mummy’ Is Killing Its Audience on Imax: “It’s All About the Viewership”

IMAX theaters are a popular destination for film buffs, and the upcoming reboot of the mummy franchise is a big draw.

IMAX is planning to debut the film in all of its theaters across the country, but one question that comes up is whether audiences will appreciate the spectacle on IMAX screens.

The answer is a resounding “Yes,” according to an interview with The Hollywood Reporter by executive producer Michael G. De Luca.