Imax Theater: The Latest to Get a Movie Deal

Tinseltown Theater has agreed to a multiyear deal with Sony Pictures to bring the blockbuster movie “Jurassic World” to theaters in the United States and Canada starting July 6.“Jurassica” is the latest in a line of high-profile Hollywood releases that have been a favorite of theater owners in the nation’s capital and across the country, […]

Why ‘The Mummy’ Is Killing Its Audience on Imax: “It’s All About the Viewership”

IMAX theaters are a popular destination for film buffs, and the upcoming reboot of the mummy franchise is a big draw.IMAX is planning to debut the film in all of its theaters across the country, but one question that comes up is whether audiences will appreciate the spectacle on IMAX screens.The answer is a resounding […]