Hollywood has a problem: a lot of theater seats are booked and not taken.
Harkens Entertainment Group, which operates theaters across the country, has taken steps to reduce occupancy by offering 2,500 seats in the theater’s first Harken Cinema in the Hollywood Hills.
The company, which is run by Harkes CEO Andrew W. Wainwright, announced the plan Thursday night, saying it will open the Harkings to the public this summer for the first time in five years.
It will also have a new, expanded version of the theater that will allow for an additional 1,500 seating.
Harkens will also sell a limited number of seats, starting with the Hollywood Theatre, to a limited group of local movie fans.
The company said the theater will also feature a larger menu.
It’s a sign of the times.
The last time Harkinds Cinema opened to the general public was in 2009, and there have been more than 30,000 reservations since then, Wainwrights office said.
That number is likely to grow as more local theatergoers seek out the Hinkins.
Hinkins is one of two theaters in the U.S. with more than 2,200 seats.
It’s one of three Hinkin theaters in California.
The other two are at The Cineplex in Los Angeles and the Los Angeles Times Cinema.